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to rise so everyone will pay more. >> we're not going to force them to sign up. >> reporter: dana howard of the state run insurance marketplace "covered california" admits it will be challenging to get young healthy people on board but hopes a massive advertising push costing tens of millions of dollars and scheduled to start this fall will help. >> what we are going to do is tried and try practices of effective marketing. >> reporter: that includes using sports teams, celebrities, social media and moms to spread the word. and it will include scenarios intended to resonate with those in their 20s and 30s. >> if i go out snowboarding and bust a knee i'm going to have a real hospital and real coverage. >> reporter: there will also be the message that a large percentage of young people who buy announce through state-run marketplaces will qualify for financial assistance. according to one estimate, 96% of 21 to 27-year-olds will get financial help. >> as long as it's something i can actually afford i agree with it. >> i'll take my chances in the first year. >> reporter: starting next year, t
everyone will pay more. >> we're not going to force them to sign up. >> reporter: dana howard of the state run insurance marketplace "covered california" admits it will be challenging to get young healthy people on board but hopes a massive advertising push costing tens of millions of dollars and scheduled to start this fall will help. >> what we are going to do is tried and true practices of effective marketing. >> reporter: that includes using sports teams, celebrities, social media and moms to spread the word. and it will include scenarios intended to resonate with those in their 20s and 30s. >> if i go out snowboarding and bust a knee i'm going to have a real hospital and real coverage. >> reporter: there will also be the message that a large percentage of young people who buy insurance through state-run marketplaces will qualify for financial assistance according to one estimate 96% of 21- to 27-year-olds will get financial help. >> as long as it's something i can actually afford i agree with it. >> i'll take my chances in the first year. >> reporter: starting next year, the penalty f
families. >> three of the wives are here. dana symptom, married to web simpson and mark wilson's wife, amy is president of the pga wives association. may i just say the book is beautifully done. it includes recipes. some of my favorite stuff. i don't cook but i wanted to lick some of the pages. this is what's interesting. we are not ladies of lunch that go to the mall. we are very committed to the work that we do. you do say, we do do work. amy, you lead us off, please? >> this is the 25th anniversary of our association. we look with children and their families. between 15-20 weeks a year, we go into the local communities or we either do an event where we are hand's on or cooking at a ronald mcdonald house or gutting houses after hurricane katrina or raise awareness and money. we partnered with the avon foundation and did a walk to raise money for the fight against domestic violence. >> you are doing more than just looking pretty. >> for sure. >> in the process, you have raised $5 million for charity. >> tell me about the association itself, per se. beyond this, what does it do? what's its
Search Results 0 to 2 of about 3